A Strategic Guide for Businesses in Hendersonville & Western North Carolina

If you run a local business today, video is no longer optional.

People discover restaurants, shops, real estate agents, and service companies through Instagram, Facebook, Google, and YouTube every day. And the businesses that consistently appear on those platforms with engaging video content tend to win the most attention — and ultimately the most customers.

But one of the biggest misconceptions about video marketing is that a single video solves everything.

In reality, the most successful businesses use several different types of videos, each serving a specific purpose in attracting, educating, and converting customers.

Here are seven types of videos every local business should consider having.

1. Brand Story Video

Your brand story video introduces people to who you are and what makes your business unique.

Instead of simply advertising products or services, this type of video focuses on the human side of the business — the people, the mission, and the story behind why the company exists.

For example:

• A restaurant owner explaining their passion for food
• A construction company sharing their commitment to craftsmanship
• A boutique owner talking about why they love serving the community

This type of video builds trust and connection, which is one of the most powerful factors in converting viewers into customers.

2. The 30-Second Social Media Reel

Short-form video has become one of the most powerful marketing tools for local businesses.

Platforms like Instagram Reels, TikTok, and Facebook reward short, engaging videos that quickly grab attention.

A good 30-second reel might include:

• Beautiful food being plated
• A quick tour of a shop
• Before-and-after transformations
• A drone shot of a property
• A highlight of a special event

These quick videos help businesses stay visible in social media feeds, which is critical for maintaining awareness with local audiences.

3. Customer Testimonial Video

Few things are more persuasive than a happy customer sharing their experience.

Testimonial videos provide social proof and help potential clients feel more confident about choosing your business.

Examples include:

• A homeowner talking about a remodeling project
• A client explaining why they chose a real estate agent
• A couple sharing their experience with a wedding venue

Authentic testimonials build credibility and trust, which are essential in competitive local markets.

4. Product or Service Explainer Video

Sometimes customers simply need to understand what you do and how it works.

An explainer video clearly demonstrates:

• What the service is
• Who it’s for
• What problem it solves
• What results customers can expect

For example:

• A fitness trainer explaining their program
• A salon demonstrating a treatment
• A contractor explaining their renovation process

When done well, explainer videos make complex services feel simple, clear, and approachable.

5. Behind-the-Scenes Video

People love seeing how things are made.

Behind-the-scenes videos give audiences a glimpse into the work, care, and craftsmanship that goes into a business.

Examples might include:

• Chefs preparing dishes in the kitchen
• Coffee roasting at a café
• A photographer setting up a shoot
• A construction team building a home

These videos humanize businesses and help audiences feel more connected to the people behind the brand.

6. Event Highlight Video

If your business hosts or participates in events, those moments are perfect opportunities for compelling video content.

Event highlight videos capture:

• Community events
• Grand openings
• Live music nights
• Festivals or seasonal celebrations

These videos create energy and excitement while also showing potential customers what it feels like to be part of the experience.

7. Google and YouTube Ad Video

Finally, businesses that want to reach new customers beyond their current audience can benefit from short, targeted ad videos.

These are designed specifically for platforms like:

• YouTube Ads
• Google Display Ads
• Facebook and Instagram Ads

Unlike organic content, ad videos are optimized to quickly capture attention and drive viewers to take action — whether that means visiting a website, booking an appointment, or visiting a location.

Why Businesses Need Ongoing Video Content

One of the biggest shifts in marketing over the past few years is that content is no longer a one-time project.

Successful businesses treat video as an ongoing storytelling process, continually sharing new moments, experiences, and insights that keep their audience engaged.

Instead of producing a single promotional video every few years, many companies now build a content library of different video types that work together across websites, social media, and advertising platforms.

The result is stronger brand recognition, better online visibility, and more opportunities for customers to discover the business.

Work With a Content Creator in Western North Carolina

At Hendo.Today, I work with local businesses across Hendersonville, Asheville, and Western North Carolina to create cinematic video content that helps brands stand out online.

Whether you’re looking to create:

• social media reels
• brand story videos
• customer testimonials
• promotional content
• event highlights

the goal is always the same — tell meaningful stories that attract attention and bring customers through your door.

If you’re interested in creating video content for your business, you can start a project here:

Start a Video Project