Michael, who had spent years working in marketing, photography, and web design, showed up—and never looked back. That year’s dinner broke donation records, and the success of that effort planted the seeds for what would become Hendo.Today.
Since then, Hendo.Today has grown into a creative force that shines a light on the people, places, and small businesses that make Hendersonville so special. From capturing the energy of Rhythm & Brews, to working directly with the City of Hendersonville on projects for the Police and Fire Departments, to producing fashion shows in partnership with Bold Life Magazine and Continuum Art Gallery—Hendo.Today is about showing the soul of this mountain town.
We use top-tier photo and video equipment, including full-frame Sony cameras, gimbals, sliders, studio-quality lighting, and high-end audio tools to bring stories to life. But more important than the gear is the heart behind the lens—sharing your story in a way that resonates.
Whether you’re a local business, musician, organization, or just someone with a passion to share, we’re here to help your vision come to life and to keep celebrating all the good happening in Hendersonville and beyond.
Let’s create something beautiful together.
Our Story…
At the heart of Hendo.Today is a deep love for community and connection. It all began in the fall of 2015, when Michael Sundburg read an article that moved him. It was about The Bounty of Bethlehem—a beautiful Hendersonville tradition where volunteers come together to serve Christmas dinner to anyone in need, relying solely on donations and good-hearted people. The article called for help: they needed someone to build a website, manage social media, and set up a way for the community to donate online.
Michael, who had spent years working in marketing, photography, and web design, showed up—and never looked back. That year’s dinner broke donation records, and the success of that effort planted the seeds for what would become Hendo.Today.
Since then, Hendo.Today has grown into a creative force that shines a light on the people, places, and small businesses that make Hendersonville so special. From capturing the energy of Rhythm & Brews, to working directly with the City of Hendersonville on projects for the Police and Fire Departments, to producing fashion shows in partnership with Bold Life Magazine and Continuum Art Gallery—Hendo.Today is about showing the soul of this mountain town.