Pricing isn’t just math — it’s strategy, psychology, and storytelling rolled into one. If you’re a business owner in Hendersonville, Asheville, or anywhere trying to survive a noisy
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- Author: Michael Sundburg
Why Your Business Isn’t Broken—You Just Don’t Have a Funnel (Yet)
Let’s cut the fluff. If you’re a small business owner—whether you run a café, a gym, a photography studio, or you’re hauling junk out of people’s garages—you don’t
From Devastation to Determination: How Moe’s BBQ Became a Beacon After the Flood
When Hurricane Helene swept through Hendersonville, Moe’s Original BBQ wasn’t spared. In fact, the beloved local restaurant became one of the storm’s most dramatic stories—and most powerful symbols
Step Back in Time: The 34th Annual Antique & Vintage Show Comes to Hendersonville
This Saturday, June 7th, Hendersonville’s beloved Main Street will come alive with history, charm, and one-of-a-kind finds during the 34th Annual Antique & Vintage Show. From 9:00 AM
From Storm to Strength: How Jeison Bosch Rebuilt Juanchos Fonda After Hurricane Helene
Nestled in the heart of Asheville, NC, Juanchos Fonda is more than just a restaurant—it’s a story of resilience, flavor, and heart. At the center of that story
Highway 9 Reopens in Black Mountain – A Community Rebuilt
When floodwaters tore through Black Mountain and the surrounding area, the devastation left deep scars on both the landscape and the people who call it home. One of
Western North Carolina Is OPEN — And More Welcoming Than Ever
There’s a fresh breeze blowing through the Blue Ridge Mountains — and it carries a powerful message: Western North Carolina is back. In our newest video, Mike and
Rising from the Floodwaters: Village Pub’s Story of Resilience and Renewal in Biltmore Village
When Hurricane Helen tore through Western North Carolina, it left behind more than just broken roads and shuttered businesses—it left scars on the soul of the community. One
Fizz, Flavor, and History: The Coca-Cola Ghost Mural at Mike’s On Main
Nestled in the heart of downtown Hendersonville, Mike’s On Main isn’t just a classic American diner—it’s a slice of living history. At 303 N Main Street, visitors can
Under the Hood of History: The Teaching Tractor at Garden Jubilee
At this year’s Garden Jubilee in Hendersonville, North Carolina, I had the pleasure of meeting James Dickson of the International Harvester Collectors Club (IHCC), Appalachian Mountain Region Chapter