In business, pricing isn’t just about covering costs or charging what your competitors charge. It’s about understanding the full economics of what you give up when you say yes — and aligning your pricing with the real value you create. This is [ read more...]
Pricing isn’t just math — it’s strategy, psychology, and storytelling rolled into one. If you’re a business owner in Hendersonville, Asheville, or anywhere trying to survive a noisy marketplace, pricing might be your most overlooked profit lever. Let’s explore what some of [ read more...]
Let’s cut the fluff. If you’re a small business owner—whether you run a café, a gym, a photography studio, or you’re hauling junk out of people’s garages—you don’t need a fancy MBA to grow your business. But you do need a sales [ read more...]
When Hurricane Helene swept through Hendersonville, Moe’s Original BBQ wasn’t spared. In fact, the beloved local restaurant became one of the storm’s most dramatic stories—and most powerful symbols of resilience. In an emotional and revealing interview with Michael Sundburg, Moe’s co-owner John [ read more...]
This Saturday, June 7th, Hendersonville’s beloved Main Street will come alive with history, charm, and one-of-a-kind finds during the 34th Annual Antique & Vintage Show. From 9:00 AM to 4:00 PM, treasure hunters and curious visitors alike can stroll the closed-off stretch [ read more...]
Nestled in the heart of Asheville, NC, Juanchos Fonda is more than just a restaurant—it’s a story of resilience, flavor, and heart. At the center of that story is Jeison Bosch, a passionate chef and entrepreneur who dared to chase his dream [ read more...]